Sunday, March 8, 2020

Apps in FIlm


When creating the app visuals for the film opening, I wanted to look more into how technology is portrayed in futuristic time settings. The first film that comes to my mind is Nerve.

Nerve (2016)

This film also revolves around an app, but this app, "nerve", dares the players to do outrageous acts in a live stream for money. Just by seeing the posters, three main colors pop out: teal, blue, and neon purple/pink. These three colors appear throughout the film, always when discussing the app, as the apps' interface heavily incorporates them. The colors align with the themes and moods of the story, as color theory suggests. The overall bright saturation of the tones corresponds with the fast-paced energy of the editing, storyline, etc. More specifically, the purples amplify the ominous and fantastical aspects, the blues amplify the cerebral aspects, and the greens of the teal amplify the danger and corruption. However, this film never has any direct shots of the app's interface; instead, the editing displays the interface onto the screen, as if they are viewing from inside the computer or phone being used. This is especially seen in the beginning, when one of the main characters signs up.

Screencaps from the Trailer:








Reflection:

My main takeaway from Nerve was to focus on colors that amplify the moods of the scene; so, for my film opening, I would like to use cool, less saturated tones. Similar to Nerve, I would like to focus on greens for the ominous nature, and possibly some yellows to display nativity or innocence. However, unlike Nerve, I want to stray away from the neon and focus on more softer colors.
Using coolors.co, I created this general color scheme I want for the film opening. The black, pale blue, and brighter blue would be the main colors for the app interface. The yellow would be focused on Alice's clothing or room decor, as well as parts of the green. 

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